The Main Idea
Abu Dhabi Agriculture and Food Safety Authority (ADAFSA) intends to organize a competition for university students to create and producing short promotional movies, motion graphic movies or publications which promote ADAFSA services in the agriculture and food sector.
1. Disseminating knowledge about ADAFSA's role and activities among university students.
2. Enriching (visual and printed) ADAFSA promotional content with new ideas and youthful thought.
3. Presenting ADAFSA as a government entity that stimulates creativity and supports young creations and talents.
4. Producing different and multiple media content at a cost significantly lower than commercial production.